We help early-stage startups authentically connect with their audience.
According to CB Insights, the number one reason startups fail is because:
The market does not resonate with their product.
THE WRONG MARKET
Often founders build products and retrofit an audience. Without research, that audience or their problem are simply misunderstood.
THE WRONG PRODUCT
Most problems already have a satisfactory solution. New products need to be a drastic improvement to this solution to be adopted and loved.
THE WRONG MESSAGE
Having a great product without understanding its value in the market, leaves little chance for your message to connect.
We help founders build a product story that
custWHICH STAGE IS YOUR STARTUP AT?
01 DISCOVERY
02 VALIDATION
03 TRACTION
04 FUNDRAISING
R E L A T E
We study people and their problems to uncover meaningful opportunities.
CUSTOMER, MARKET & COMPETITOR RESEARCH
C R E A T E
We work with founders to help build products people need and want at each stage of development.
CUSTOMER TESTING & FEEDBACK
C O N N E C T
We help founders develop positioning and messaging that the market understands and resonates with.
POSITIONING & SALES PITCH DEVELOPMENT
P I T C H
We support founders to build a business narrative that is clear and compelling to investors.
INVESTOR PITCH DECK DEVELOPMENT
R E L A T E
We study people and their problems to uncover meaningful opportunities.
CHALLENGE
Explore the opportunity for virtual reality technology to improve the real estate experience.
OUTCOME
By gaining a quick and detailed overview of the markets and, through speaking to potential customers, narrowing this down to develop a clear understanding of needs of the key target market, we were able to discover a new, unexplored market with great product-market fit.
C R E A T E
We work with founders to help build products people need and want at each stage of development.
O U T C O M E
We worked with Motionwise to develop a solution that enables drivers to discover, browse and purchase journey-related services nearby.
C H A L L E N G E
Discover an opportunity to use in-car technology to make car journeys more efficient.
C O N N E C T
We help founders develop positioning and messaging that the market understands and resonates with.
"Working with Pitchsmiths to restructure my webinar slides was genius. Now the webinar slides have a super clear and easy to follow storyline, which has increase the conversions of my webinar drastically."
SAVE YOUR PITCH DECK
with our specialist startup pitch deck service.
P I T C H
We support founders to build a business narrative that is clear and compelling to investors.
"We met Zaisha (of Pitchsmiths) at Web Summit in 2018, she immediately gave us the sensation of being a capable and hands on person. As our collaboration went further we realized how important it is to have an intelligent capable person outside your startup to help explain sometimes abstract or complicated concepts, but especially to question yourself on the overall vision of the project. We realized soon enough that our focus on the pitch deck had to change, and with the help of Pitchsmithswe were able to do so and our project is now stronger. So I highly recommend Pitchsmiths!."